Truliv’s new identity redefines what modern coliving feels like warm, energetic, human, and unmistakably community-first. We built a complete visual system rooted in the ideas of freedom, connection, and youthful momentum, expressing the brand’s promise of flexible living and hospitality with heart. From the bold logomark inspired by Xenia to expressive typography, vibrant colors, and a storytelling illustration style, every element was crafted to make Truliv feel modern, welcoming, and alive.