Ramadevi Foods 2024
Visual Identity, Art Direction, Brand Identity, Packaging Design
Industry
Food & Beverage
Ramadevi Foods celebrates heritage through design — bold, heartfelt, and full of warmth. The identity pays homage to South Indian culture, blending vibrant turmeric yellows, reds, and greens with motifs inspired by traditional textiles and homegrown craft.
Founded in 1997 by Rama Devi, this women-led family business from Andhra Pradesh has spent three generations perfecting authentic pickles, sweets, and podis. What began as a humble home venture now carries the legacy of taste and tradition across India, staying true to its homemade, preservative-free roots.
As the brand expanded its audience, the need was to refresh its identity without losing its soul. The challenge lay in balancing heritage with modernity — keeping the emotional connect of “home food” alive while creating a system suited for retail shelves.
We built a brand that feels timeless and alive. The logo draws inspiration from the family matriarch, while the palette mirrors the spices and warmth of their kitchen. Layered patterns and handcrafted details lend authenticity and depth. Together, these elements create an identity that celebrates lineage while speaking confidently to a new generation of food lovers.
Creative Director: Yashita Aggarwal
Brand Designer: Rohan Barwal
Studio: Studio Six F
Our Work
