Raisson d'ētre, located in Mumbai, is renowned for its unique and exquisite desserts. The patisserie prides itself on using premium ingredients, such as Valrhona chocolate from France, to craft unforgettable flavors. This dedication to quality and innovation sets them apart in the competitive world of gourmet pastries.
When Raisson d'ētre approached us, the goal was to create a brand identity that captured the elegance and high standards that define their desserts. With no initial concept for their logo or overall branding, we needed to develop a visual system from scratch that would convey the patisserie's commitment to excellence and creativity. The challenge was to encapsulate the essence of Raisson d'ētre's sophisticated offerings and their dedication to perfection in a cohesive brand identity.
To achieve this, we designed a logo featuring an infinity symbol and the number 66, representing endless creativity and a steadfast commitment to perfection. These elements were crucial in telling the story of the bakery's passion and high standards. For the color palette, we selected rich, luxurious hues that align with the patisserie's vision of elegance and quality. This choice of colors helps to create an inviting atmosphere, encouraging customers to experience the magic of Raisson d'ētre's desserts.
