One Tree is a hospitality concept tailored for modern travelers, offering beautifully curated apartments that seamlessly blend the design and comfort of boutique hotels with the local ambiance of vacation rentals. Their vision is to redefine the travel experience by delivering exceptional style, service, and unique value. One Tree is committed to providing a memorable stay that combines luxury, comfort, and local charm.
One Tree approached us with the challenge of creating a brand identity that not only stands out among major competitors but also reflects the unique value and experience they offer to their cherished customers. The goal was to develop a distinctive and cohesive brand system that embodies the essence of their hospitality concept and appeals to modern travelers seeking both luxury and a home-away-from-home feel.
To achieve this, we conceptualized a brand identity characterized by modern minimalism, strength, and approachability. The design had to convey the luxury and comfort that One Tree promises while maintaining a friendly and welcoming vibe. The logo and visual elements were crafted to reflect these qualities, ensuring that the brand stands out and resonates with its target audience. By combining sleek, elegant design with inviting and approachable elements, we created a brand identity that perfectly encapsulates One Tree's commitment to offering a unique and high-quality travel experience.
