Oh So Dilli 2024
Art Direction, Visual Identity, Brand Strategy, Collaterals Design
Industry
Food & Beverage
Oh So Dilli brings Delhi’s chaos and charm to Mumbai — unapologetic, colourful, and full of flavour. The brand identity blends nostalgia with boldness, turning the capital’s iconic chaat culture into a vibrant visual language.
Founded by Vivek Kabra and Dolly Thakrar, Oh So Dilli recreates authentic Delhi-style street food with a research-backed menu and hygienic kitchen systems. It’s designed to make every Mumbaikar taste the “real Dilli” again — in all its spice and sass.
The challenge was to bottle Delhi’s personality without overwhelming the audience — creating something that feels loud but polished, nostalgic but fresh.
We designed a visual system that mirrors Delhi’s streets — bold fonts, textured layers, witty one-liners, and local iconography. A bright colour palette and playful compositions make the brand instantly recognisable, turning every bite into a reminder of home.
Coming Soon
Creative Director: Yashita Aggarwal
Studio: Studio Six F
Our Work
