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Vaaradhi Farms 2023

Art Direction, Visual Identity, Brand Identity, Collaterals Design

Industry

Food & Beverage

Nosh Epicure balances comfort and sophistication — the kind of restaurant that feels like home yet tastes like luxury. Its identity uses earthy tones, refined typography, and rich textures to mirror its ingredient-first philosophy and intimate dining experience.

Founded by a culinary visionary inspired by years of travel and fine dining, Nosh Epicure is Hyderabad’s all-day dining space that reimagines comfort food through a refined lens. Backed by a Michelin-experienced chef, the brand merges Indian nostalgia with global craft.

The task was to evolve Nosh’s existing symbol and visual system into something more premium and unified — to reflect the duality of approachability and polish. The identity had to express warmth while maintaining a distinctly high-end aesthetic.

We refined the existing logo, enhancing its elegance and symmetry, and extended it into a cohesive brand world. A palette of burgundy, beige, and gold created a rich yet grounded tone. Hand-drawn illustrations and tactile materials brought the focus back to the table — where stories, textures, and flavors meet.

Creative Director: Yashita Aggarwal
Brand Designer: Nubaer
Illustrator: Arya Nallachery
Studio: Studio Six F

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