Miss Buns – Studio Six F

Miss Buns 2023

Art Direction, Visual Identity, Brand Identity, Collaterals Design

Industry

Food & Beverage

Miss Buns’ identity captures the sweet spot between nostalgia and novelty. With pastel tones, playful typography, and a lovable mascot at its heart, the brand radiates warmth, creativity, and everyday joy — all wrapped up in retro-modern charm.

Miss Buns is a homegrown patisserie brand built on the idea that joy can be baked into every treat. Started by a baker, Vanshika with a love for both tradition and experimentation, the brand quickly found a loyal following through its creative products and warm, friendly service. Today, Miss Buns is carving a niche in the competitive food & beverage market by offering thoughtfully crafted goodies wrapped in charm and personality.

In a cluttered market of bakeries and confectioners, Miss Buns needed a distinctive identity that would capture its unique brand spirit — warm, whimsical, and delightfully personal. The challenge was to design a brand language that stood out on shelves and in minds, while still feeling approachable, premium, and true to its roots.

We crafted a visual identity that reflects the brand’s essence: playful, comforting, and full of heart. The logo features an endearing mascot that embodies the brand’s cheerful personality. A soft, dessert-inspired color palette paired with whimsical typography brings clarity and warmth to every brand touchpoint. The packaging draws from retro-modern aesthetics, using charming illustrations and thoughtful details to create a joyful unboxing experience. Altogether, the new identity positions Miss Buns as a brand that spreads smiles — not just through its products, but through every visual and emotional cue.