Lineare, created by Meha Kumar, transforms dining into an art form. With a rich 8-year Michelin star background in Spain, Meha infuses every aspect of Lineare with deep culinary expertise. The brand offers gastronomy consulting, exclusive chef tables, and innovative culinary partnerships, targeting both connoisseurs and restaurant owners. Lineare is on a mission to redefine India's culinary landscape with its sophisticated and structured approach. Meha's dedication is palpable in all of Lineare's initiatives, which also include plans to launch an educational division to nurture future culinary talents. Through Lineare, Meha aims to ensure the legacy of fine dining and gastronomy continues to thrive. The brand's identity is crafted to echo the elegance of culinary arts.
Lineare set out to make its mark in the competitive culinary world, aiming to establish a brand identity that reflects its sophisticated approach to fine dining and gastronomy. The challenge was to create a visual identity that captures the essence of Meha Kumar’s culinary excellence and the transformative nature of the brand. The project needed to encompass the elegance and depth of Lineare while ensuring that the branding was versatile enough to be functional across various mediums and appealing to both an elite clientele and the broader market.
Working closely with Meha Kumar, we developed a distinctive visual identity that embodies the brand's values and vision. Central to the design is a sophisticated logo featuring a dragonfly, symbolizing transformation and continuous evolution in gastronomy. The logo’s intricate details, from the onion slice-inspired upper wings to the artichoke-shaped head and chanterelle mushroom lower wings, represent Lineare’s commitment to rich flavors, tradition, and authenticity. The sophisticated typography, with semi-serif capitals and double lines, balances modernity with timelessness, reflecting the brand's elegant yet bold aesthetic. This cohesive branding solution ensures a unique and authentic brand image that resonates with a wide audience and elevates Lineare's presence in the culinary world.
