Grace Lash House – Studio Six F

Grace Lash House 2023

Visual Identity, Art Direction, Brand Identity, Packaging Design

Industry

Beauty & Wellness

Grace Lash House redefines beauty through kindness and inclusivity. Its refreshed identity blends elegance and empathy — soft tones, fluid type, and floral details that evoke self-love. The design celebrates inner and outer grace, turning everyday beauty rituals into moments of calm and confidence.

Founded by Graciela Macedo, a Latina beauty expert and former Sephora manager, Grace Lash House was born from a lack of representation for Latin and minority women. The brand offers cruelty-free lashes and eye care products while fostering a safe, empowering space for women to feel seen and celebrated.

As the brand expanded into skincare and wellness, it needed an identity system that could carry emotional warmth and visual coherence across multiple touchpoints retail, digital, and packaging while staying rooted in its community-first values.

We introduced a soft, feminine design language with balanced typography and muted pastels. Floral accents represent growth and compassion, while an editorial visual style makes the brand feel modern and aspirational. The result is an identity that is globally relevant yet emotionally intimate, beauty that feels personal, inclusive, and strong.