FromByadgi 2024
Art Direction, Visual Identity, Brand Identity, Packaging Design
Industry
Food & Beverage
FromByadgi is a design-led tribute to India’s legendary Byadgi chillies. The identity captures the warmth, purity, and craftsmanship behind every batch — celebrating food as care, not commodity.
Rooted in Karnataka’s Byadgi region, the brand works directly with local farmers to deliver chemical-free, single-origin chilli powders. Every pack represents transparency, traceability, and the promise of honest flavour straight from the source.
In a space crowded with glossy, mass-market spice brands, FromByadgi needed a visual voice that felt raw yet refined — something that communicates purity and human connection, not corporate polish.
We built the identity around its geographic origin. Deep chilli reds and warm neutrals evoke authenticity, while restrained typography and modern composition ensure clarity. The design feels simple, soulful, and true — a quiet reflection of real ingredients and honest craftsmanship.
Coming Soon
Creative Director: Yashita Aggarwal
Studio: Studio Six F
Our Work
