Era Aura 2024
Art Direction, Brand Identity, Packaging Design, Visual System
Industry
Health & Wellness
Era Aura brings a sense of calm sophistication to the world of supplements. The design embodies balance — minimal, gender-neutral, and quietly confident. Each product feels less like a tablet and more like a lifestyle ritual.
Created by Belarafone Pharmaceutical, Era Aura introduces gummy-led nutrition that makes wellness both beautiful and effortless. It combines scientific integrity with design-led clarity, offering a line of sleep, skin, and vitality products crafted for modern living.
The nutraceutical aisle was saturated with cluttered, overly functional packaging. Era Aura needed to look premium yet approachable — merging credibility with aspiration.
We developed a modular system built around simplicity and calm. The custom wordmark anchors the brand with poise, while muted pastels and “Open for ___” product lines invite curiosity. The result is a refined identity that feels global — proof that science and beauty can share the same space.
Coming Soon
Creative Director: Yashita Aggarwal
Brand Designer: Isra Sabha
Studio: Studio Six F
Our Work
