ELECXDRIP 2024
Visual Identity, Art Direction, Brand Identity, Packaging Design
Industry
Lifestyle & Apparel
ELECXDRIP is built for a bold, street-first audience — sharp, spirited, and unapologetically original. The identity blends heavy, confident typography with human, hand-drawn elements so the brand never feels cold or factory-made. It’s urban, but still warm. Edgy, but still wearable.
ELECXDRIP came to us with a name people noticed but didn’t fully understand. They wanted to give that “X” a voice and build a visual language that could live across tees, tags, packaging, creator collabs, and drops — something recognisable at a glance but open to play.
Most streetwear looks either too aggressive or too generic. The challenge was to create a visual identity that felt premium and street, but still approachable — a brand that could talk to young, creative, culture-led audiences without sounding like it’s trying too hard.
We designed a bold, graphic-first system — strong sans-serif type, dynamic grids, and character-led illustrations that add personality. Packaging and mailer boxes were turned into mini experiences, making unboxing as fun as the product. The tone of voice was kept direct, friendly, and a little rebellious — just like the people wearing it.
Creative Director: Yashita Aggarwal
Brand Designer: Ayush Naresh Kumar
Animator: Ayush Naresh Kumar
Studio: Studio Six F
Our Work
