Millet Matters – Studio Six F

Millet Matters 2025

Art Direction, Visual Identity, Brand Identity, Packaging Design, Collaterals

Industry

Food & Beverages

Millet Matters brings ancient grains back to modern plates honest, nourishing, and rooted in care. The brand identity celebrates what truly matters: authenticity, health, and mindful living. With warm hues and minimal form, the design balances simplicity and substance, echoing the quiet confidence of a brand built on integrity and nourishment.

Founded under Pristine Millet Foods LLP, Millet Matters is dedicated to redefining how people experience millets. From snacks and sweets to ready-to-cook meals, each product blends taste with purpose. The brand’s mission is simple yet powerful to make millets a joyful, everyday choice for every kitchen while championing sustainability and conscious consumption.

As a new entrant in the fast-growing millet market, Millet Matters needed to carve its own space amid crowded shelves of health claims and greenwashing. The challenge was to create a brand that feels credible yet warm, informative without being instructional, indulgent without losing authenticity.

We built a narrative around the brand’s “Triple P” philosophy — People, Planet, Profit positioning Millet Matters as a modern, mindful FMCG brand. The identity blends clean layouts with earthy tones and quiet elegance, reflecting the purity of ingredients. Every visual element from typography to tone communicates trust and care, turning healthy eating into a celebration rather than a compromise.