Loam – Studio Six F

LOAM 2024

Art Direction, Visual Identity, Brand Identity, Collaterals Design

Industry

Hospitality

Loam Bistro’s identity takes shape from the slow, deliberate process of cheesemaking. The Loam snail became the hero symbol, a reminder that good food begins in the earth and takes time. A warm palette of burnt red, browns, and beige grounds the brand in an earthy, artisanal mood.

Loam, founded in Pune by Manya and Masoom, is a bistro dedicated to the craft of cheese. With Chef Meha Kumar as concept advisor, the menu celebrates produce, house-made preserves, pickles and citrus ferments that pair with their cheeses. The founders share a belief that some things can’t be rushed, and wanted the brand to welcome people into that philosophy of thoughtful, ingredient-forward food.

Loam came to us with a strong vision but no visual language. The task was to build a brand from scratch that could express the terroir of cheesemaking — soil, cattle, climate, farmers and translate their “slow, patient, quality-first” ethos into a contemporary café identity.

We wrote the story around the Loam snail: food that begins in earth and moves slowly toward the plate. That narrative led the logo, illustration style, and colour palette. Minimal layouts, warm neutrals and a clean wordmark tied the founders’ culinary vision to the space and collaterals, resulting in an identity that feels handcrafted, calm and very Loam.