SWAP 2024
Art Direction, Visual Identity, Brand Identity, Packaging Design
Industry
Food & Beverage
SWAP redefines refreshment for the modern age clean, playful, and health-forward. The brand identity balances energy with simplicity, capturing the spirit of making better choices without losing fun. With bold colors, fluid type, and crisp layouts, it feels like a fresh breath in the fizzy drink aisle.
Founded by Jannat and Monica, SWAP was born from a shared belief that wellness shouldn’t mean compromise. Their functional drinks replace sugar and preservatives with real, purposeful ingredients — proving that healthy can be exciting. SWAP invites everyone to make small changes that create lasting impact.
The beverage category is cluttered overdesigned “healthy” drinks and sugary sodas fighting for attention. SWAP needed a design that spoke of clarity and confidence, instantly communicating its clean-label promise while remaining joyful and bold.
We built a visual world around motion and discovery, a bubble-inspired logo, energetic shapes, and a vibrant palette that evokes natural refreshment. The layouts highlight the ingredients and purpose behind each variant, pairing play with purpose. The result is a brand that stands out for what it leaves out no noise, no sugar, no nonsense.
Creative Director: Yashita Aggarwal
Brand Designer: Apoorva Katkar
Illustrator: Arya Nallachery
Our Work
