Loam, founded by Manya and Masoom in Pune, is a bistro dedicated to the art of cheesemaking. With Chef Meha Kumar on board as a concept advisor, the menu showcases a deep respect for produce, featuring in-house fruit preserves, pickles, and citrus ferments that complement their artisanal cheeses. Together, they share a passion for handcrafted cheese and a commitment to quality that reminds us that some things just can't be rushed. Simple yet ingredient-forward, Loam invites you to experience the beauty of carefully crafted flavors. We look forward to welcoming you soon.
Loam, a bistro and artisanal cheese café based in Pune, approached us with their vision for a café centered around their passion for cheesemaking. With no initial concept for their logo or brand identity, we were tasked with creating a unique and cohesive brand system from scratch. The goal was to conceptualize a story that reflects the essence of artisanal cheese, which is deeply connected to the local terroir, the soil, the cattle, the weather, and the farmers. The challenge was to develop a brand that embodies the philosophy of patience and quality, aligning with their ethos that all good things take time.
Working closely with the founders, we conceptualized the story of the Loam snail, symbolizing the connection of all food and life to earth. This narrative inspired the creation of the main logo mark, the Loam snail, representing the careful, deliberate process of cheesemaking. We selected a color palette of burnt red, browns, and beige to convey a classy, simple, and minimal aesthetic. Our team crafted a clean and elegant visual identity that seamlessly integrated the founders' expertise in food with our design vision. This collaboration resulted in a cohesive brand identity that perfectly encapsulates the essence of Loam’s artisanal approach and café concept.
